Geographical Indications/Appellations of Origin : WIPO Magazine
About geographical indications and appellations of origin: Geographical indications (GIs) and appellations of origin (AOs) are distinctive signs that inform consumers about the origin of a product and indicate that its special features are attributable essentially to its place of production. An AO implies that production, processing, and preparation take place within a defined geographical area and that the qualities and characteristics of a product derive exclusively or essentially from its geographical environment, including natural and human factors. To qualify for protection as an AO, the link with the place of origin must be stronger than that required for GI protection. While AOs and GIs are internationally accepted terms, countries use various terms within their national laws to provide the same or similar legal protection. If well managed, geographical indications (GIs) and appellations of origin (AOs) can support product branding, rural livel...